Making Metaphors Memorable

In this clip, after introducing the idea that the system has suffered a heart attack, he goes on to round off the point with a 3-part list – and it’s worth remembering that his PhD was in economics, not medicine (or rhetoric):

CABLE: This was an enormous shock to the system – a big economic heart attack – so it’s not surprising that a lot of damage has been done …
[1] … we’ve got a patient that’s in intensive care,
[2] it’s been rescued from a disastrous heart attack
[3] but it still needs the monetary steroids.

Here’s a British blogger who’s found in an impromptu speech a brilliant metaphor that makes a complex topic vivid and immediate: the speaker forgets the complex, specialized language of economics and uses the language that most of us speak. Found via @OliviaMitchell at Twitter.

Posted via web from Clippings


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