Clay Shirky taught me this very cool mathematical concept that shows up in nature, and now in marketing and social media.
An animal that forages will hang out in a small area, looking for nuts or berries, then will realize it has used up all the likely sources in this spot. It will then head off in a random direction, walk many paces, and start foraging again. When you plot the Levy flight, it looks like this:
Someone discovers your site. They poke and prod and join and return and return again. Then they feel as though there’s no more benefit and they move on, surfing until they find another place to forage.
Someone finds your restaurant. They love it. They return with friends. They hang out and become regulars for a while. Then they get bored and start browsing again.
Adding the Levy flight to your understanding is a much more nuanced representation of consumer behavior than solely thinking about the ideas of brand loyalty or random web surfing.
District Governor John Lesko spotted this item on Seth Godin’s blog and wondered what application is has to Toastmasters: “How do we encourage our members to reinvest their time and talents into an organization that once attracted and fed them? How do we keep our members from getting bored while foraging for communication and leadership skills development? ”
He got my attention. Not only had I already seen Seth’s post, I wonder about the same thing all the time. Why do you still choose the Toastmasters experience? John and I would love it if you left a comment and told us what makes Toastmasters worth it for you, why you’re thinking about moving on to something else, or how you think Toastmasters could be improved.