Paul Sloane opens his post this way
We live in a world with information overload. We are flooded with data, facts, statistics and information in all forms. Definitive answers to specific questions are immediately available from search engines on the internet. But people want more than facts. They want understanding. They want meaning. They want context. They want stories. Children ask their parents to tell them stories because they like to fit the pieces of the story into a context they can understand. It is the same with adults. Audiences at conferences do not want to be bombarded with data and figures. They want stories with emotional impact that hold their interest and convey meaning. One of the most powerful ways to get your message across is by telling a story. One of the reasons that Christianity took hold is that Jesus conveyed his message not in sermons or theological discourses but in parables – he told stories that people could easily understand and repeat to others. Stories involve people, emotions, feelings, consequences and outcomes. They hold our interest because we want to find out what happens to the people in the stories.
and ends it this way
E. M. Forster explained it very simply. A fact is ‘The queen died and the king died.’ A story is, ‘The queen died and the king died of a broken heart.’ When you want to convey a message, don’t think just in terms of giving information. Ask yourself how you can illustrate the message with examples and tales. Use fewer facts and more stories.
In between, he gives four ways you can build interesting stories to add impact to your presentations.