I never thought about an elevator speech until I joined Toastmasters, and I never saw a fresh thought about elevator speeches until I read Seth Godin this morning. Godin argues that an elevator speech shouldn’t be an all-things-to-all-men pitch; it’s an invitation to a conversation: “The best elevator pitch is true, stunning, brief and it leaves the listener eager (no, desperate) to hear the rest of it.” The sample openings Godin suggests—”I quit my job as an Emmy-winning actress to do this because…” or “Our company is profitable and has grown 10% per week, every week, since July,” or “The King of Spain called me last week about the new project we just launched.”—are stunning.

How else, and where else, can you use that information?


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