The Fermata

Seth Godin’s post today bears repeating

[The fermata]  is a mark from the composer to the conductor: Hold the pause as long as you like.

When we finally have the attention of an audience, our instinct is to rush. Attention is precious, please don’t stare, okay, I’m hurrying, there, I’m done.

It doesn’t have to work that way.

If you’ve got something to say, say it. Slowly. With effect. The audience isn’t going anywhere. At least not the people you care about.

No, don’t waste their time. Yes, handle your message with the respect it deserves.

If you have to rush to say it, it might not be worth saying.

Advertisements

Respond to The Fermata

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s