We Can Do It

Here’s how Trident Gum is using video on Twitter to spread its message. Read more at Can Brands Tell a Story in Six Seconds or Fewer? If you’ve got an idea for telling Brinker’s story in a six-second video, tell us about it in the comments.

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22 responses to We Can Do It

  1. Here’s the story of a journalist who will report exclusively through six-second Vine videos. Key point—Many mobile phone users already get their news from Twitter, and Johns says he thinks Vine is rapidly becoming the go-to place to get highly engaging video news. The team at NowThis News is likely to agree–they met Johns through the two-month-old agency Niche, which works to connect influential Internet personas with brands.

    “People will follow a Twitter account to read a news update,” Johns says. “Now they can watch a video that takes about as long to watch as it takes to read a tweet, but you also get someone talking to you right on your phone.”

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