An article about Tom Coughlin, coach of the New York Giants, in the Sports section of Sunday’s New York Times is where I found this lesson for speakers.
“Words still can have great effect if used in a diversified way,” Coughlin said. “You can’t stand there lecturing and expect them to relate if you’re pounding something into their head. But there’s no misinterpretation of an interesting quote or parable. There’s exact meaning, and we all enjoy that more than someone drilling things into us.
“The words of someone who is easily recognizable from history and who impacted our world or social movement can give the player a symbol or a story that makes it easier to understand the essential message.”
You can find some of the quotes Coughlin has used at the link. I’d love to see your favorite quotations and stories in the comments.