What People Hear

Denise Graveline opens with an interesting point.

Famed political campaign message maven Frank Luntz says “It’s not what you say that counts. It’s what people hear.” That came to mind recently when I saw that linguists think Donald Trump may be saying “big league” rather than the “bigly” that people keep hearing. But now historian David Gissen has applied that principle to one of the great speeches, Abraham Lincoln’s Gettysburg Address, with interesting results.

We hold our meetings in a small closed space so we don’t have the problems Lincoln had speaking to a large crowd outdoors, but you may someday find yourself speaking to a larger audience in an open space. Take a look at  to get an idea what happens to you speech in a less controlled situation and think about what you can do to make sure your audience hears what you really said.


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