How to make a sign

Seth Godin has a few questions about this sign in his blog post today—



between 12:00 a.m.

and 4:00 a.m.

until further notice.

Ticketed Passengers &

Employees ONLY

will have access 

to Terminal.

He suggests a stunning rewrite, and it clearly shows how important word choice and your attitude toward your audience affect how well your message is received. He refers to this video by Dan Pink for even more explanation.

Pecha-kucha presentation on emotionally intelligent signage from Daniel Pink on Vimeo.


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